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| The designer Noemi Ivanovas philosophy |
 "Made by Noemi I want to create underwear which is both comfortable and beautiful. My belief is that you shouldn't have to compromise in this area. It is possible to be both beautiful and comfortable, so why not be?
A week consists of seven days and, usually, only two of them are days off work. Hence it's hardly those all-to-short weekends that are tough to get through, but those grey, boring, full-of-things-that-must-be-done Tuesdays I want to create garments for these days and moods.
We all have that perfect outfit that we love, which, in some magical way, always makes us feel wonderful when have no idea what to wear. This feeling fascinates me and I try to recreate it with the pieces I create for Made by Noemi. This is why the styles are the same each season, but with differing materials and details. With Made by Noemi lingerie you can pick which ever one piece from your closet, but it will be equally perfect every time.
The Made by Noemi woman is cool, determined and knows what she's after. She has authority combined with charm which makes her beautiful. Underwear should just be there, as she has neither the time nor the energy to adapt her lifestyle to them. They should remain where she originally put them on and not have a life of their own whether she's in an all-day meeting or just slouching on a slow Sunday
My belief is that a person that feels comfortable radiates beauty and underwear is the foundation on which everything else is built." |
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| Founded in 2004 |
Made by Noemi is an independent fashion label with focus on underwear and accessories. The designer Noemi Ivanova, with roots in both Russia and Chile, lives in Stockholm, Sweden . Having always taken an interest in fashion and design, she lacked underwear that was both beautiful and comfortable, and thus established her own label in 2004. Made by Noemi designs stand out by their unique combination of ingenious design paired with carefully selected materials. Noemi creates classic styles with a distinctive and original look, combining comfort and wearability with fashion. It is everyday luxury.
All Made by Noemi seasonal products, from underwear to leather bags, are hand made in Sweden!
Apart from that we at Made by Noemi are grateful for the help and support of nice friends that are great at what we lack. Their positivism and knowledge makes Made by Noemi to what it is. ♥
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